A Strategy-led Branding Studio For Spirited Hospitality

Great hospitality brands don’t chase trends—they clarify desire. We find the pressure points in your market and turn them into brand power.

Modern restaurant interior with a bar and seating area, decorated with potted plants and orange-toned walls.

Sandbourne Santa Monica, Autograph Collection

We build brands that work in real life, not just on paper

Most brands break under real conditions—staff turnover, shifting guests, new programs. Ours don’t.

As an Official Branding Partner for Marriott’s Autograph Collection + Tribute Portfolio, we’re trusted to design identities that hold up in the most demanding environments—operationally, emotionally, and across time.

We build systems that align operations, marketing, and design—so every team can live the brand, not just reference it. Flexible enough to evolve. Clear enough to stay true.

Because your hotel will change. Your brand should move with it—without losing itself.

A woman sitting on a tan, ribbed sofa in a sunlit room with large green plants, wearing a white sleeveless dress and beige high-heeled sandals, with a woven bag on the floor and a glass of wine on a wooden coffee table.
Modern, minimalistic bar with wooden chairs, hanging wine glasses, and bottles of alcohol displayed above the bar counter. Decor includes large potted plants and branches in vases, with natural light from large windows.

Creative expression meets asset value

Our process begins with our signature Cultural Zeitgeist Analysis: a deep read on cultural, symbolic, and economic shifts shaping your market.

We align your hotel with where the market is headed—so the brand feels native yet freshly differentiated.

Then we make sure it’s pulled through: into guest experience, team culture, and market perception—so the brand performs at every level.

A collage of various scenes including a hotel reception with a staff member, a jazz musician playing clarinet, cocktails with ice, a bookstore with shelves of books, vintage typewriter keys, a couple dressed fashionably in a bookstore, a swirl of ice in a drink, a bar with green chairs, mountain landscape overlooking a lake, and a person sitting by the water reading.
Design plan for a logo development project with notes, sketches, and descriptions outlining the style and symbolism of the logo.
Dark green textured background with white text that says "TALBOT Chicago" and a gold star in the letter 'O'.
Interior of a bar and lounge area with high chairs at the bar, bar shelves with bottles, comfortable seating including a maroon booth with patterned pillows, small tables with lamps, large windows with curtains, and decorative lighting fixtures.

Hotel Cleveland, Autograph Collection

Our mission is to craft brands that raise valuation, embody unique spirit, and build true connection—from soft-brand icons to independent originals.

Our Approach:

Research & Strategy

We uncover what makes your hotel matter—now and as the market evolves. Our signature Cultural Zeitgeist Analysis reveals the cultural shifts shaping guest desire, so your brand leads instead of follows.

True Audience Analysis

Benchmark & Competition Analysis

Cultural Zeitgeist Analysis

Brand Positioning Strategy

Concept Strategy (your brand’s big idea)

Brand Development

This is where your brand’s spirit takes form. We translate its essence into a clear architecture—defining the idea, voice, and visual system that hold it all together. Built to express your values, scale with intention, and set you apart.

Brand Architecture

Visual Identity (Logo, Colors, Typography)

Messaging & Story

Guest Journey Mapping and Activations

Brand Guidelines

Brand Immersion

Your brand doesn’t live in a deck—it lives in the hands of your team and the experience of your guests. We help you apply the brand across daily operations, design details, and team training, so it shows up in real ways, consistently.

Staff Training Framework & Materials

Service Language & Style

Branded Collateral Touchpoints

On-Site Signage & Art Direction

On-Going Brand Alignment Support

Our Services

Full-Service Branding (One-stop for your entire project)

01

Strategic Brand Positioning

02

Visual Identity (Logos, Color Palette, Fonts, and Design)

03

Brand Immersion

04

Build what becomes iconic.

We work with founders and visionaries to create brands that don’t just look good now—but last, scale, and resonate for years. If you’re shaping something with meaning, we’re here to make it real.

Reach out. Talk to us about your project today!